From Realtor® Magazine, December, 2003
Schwarz pioneered the now-hot concept of staging listings to make them more appealing to buyers. She now offers a staging accreditation course. Her fan list is long, but she has also earned critics with her attempts to force other house stylists - her preferred generic term - to pay her for use of the term staging. For the record, she holds a trademark for a staging video, but her efforts to trademark the term staging were rejected by the U.S. Trademark Office in 2002.